Akash DTH, sheba.xyz and EasyTrax enter into strategic partnership

-- February 2, 2020

Source: The Business Standard

Under the agreement both companies will sell Akash DTH connections through their platform

Bangladesh's only DTH (Direct-to-Home) satellite television service provider AKASH has signed a strategic partnership with sheba.xyz and EasyTrax.

Beximco Communications Limited, the parent company of Akash DTH recently signed a separate agreements with sheba.xyz and EasyTrax at the company's headquarter in Gulshan, Dhaka, said a press release on Sunday February 2.

The Head of Marketing and Strategic Sales of Beximco Communications Muhammad Abul Khair Chowdhury, sheba.xyz's Chief Financial Officer Md Jahir Uddin and EasyTrax's Chief Operating Officer Abul Bashar Md Sharif signed the agreement on behalf of their respective organizations.

Under the agreement the on-demand digital household service marketplace sheba.xyz and digital service provider EasyTrax will sell Akash DTH connections through their channels to reach more customers.

The three companies expect that the partnership will help to improve the state of entertainment and infotainment in Bangladesh by expanding DTH connections in different corners of the country.



  • A specialized institute that works for the holistic development of children with special educational needs through different programs
  • Include early childhood development programs (ECD), special schooling, therapeutic interventions, medical and neuro-developmental assessment, leisure time and co-curricular activities, training for the teachers, parents and integrated services

Other CSR Initiatives

... ...
  • Charity contributions through the Gono Sahajjo Songstha (GSS) for the educational sector for the unprivileged
  • Free drugs during natural calamities and distribution of clothing during winter
  • As part of BEXIMCO Group’s focus on society development, Fazlur Rahman Foundation has established a project called "FRF Diagnostic Centre". The project provides health screening services for Beximco Pharmaceuticals and Beximco Antibiotics Industries employees.
  • Sponsoring events and national sport stars and teams
  • Official sponsor of the Bangladesh National Cricket team for the ICC Cricket World Cup 2011
  • Official sponsor of the FIFA friendly match between Argentina and Nigeria held in September, 2011