Akash DTH, sheba.xyz and EasyTrax enter into strategic partnership

Date: February 2, 2020

Source: The Business Standard


Under the agreement both companies will sell Akash DTH connections through their platform

Bangladesh's only DTH (Direct-to-Home) satellite television service provider AKASH has signed a strategic partnership with sheba.xyz and EasyTrax.

Beximco Communications Limited, the parent company of Akash DTH recently signed a separate agreements with sheba.xyz and EasyTrax at the company's headquarter in Gulshan, Dhaka, said a press release on Sunday February 2.

The Head of Marketing and Strategic Sales of Beximco Communications Muhammad Abul Khair Chowdhury, sheba.xyz's Chief Financial Officer Md Jahir Uddin and EasyTrax's Chief Operating Officer Abul Bashar Md Sharif signed the agreement on behalf of their respective organizations.

Under the agreement the on-demand digital household service marketplace sheba.xyz and digital service provider EasyTrax will sell Akash DTH connections through their channels to reach more customers.

The three companies expect that the partnership will help to improve the state of entertainment and infotainment in Bangladesh by expanding DTH connections in different corners of the country.