AKASH-Samsung launched joint campaign

-- March 28, 2021

Source: The Business Standard

The agreement was signed between the four companies at The Westin Dhaka Hotel in Gulshan, Dhaka on Sunday

AKASH, the country's only legal DTH service provider, and South Korean multinational company Samsung has launched a joint campaign to further increase the customers' TV viewing opportunities and experiences.

Under the campaign, bundled with UHD or QLED TVs AKASH will be available at an affordable price at the showrooms of Samsung's distribution partners Fair Electronics and Electra International.

According to the strategic agreement signed between the four companies, new offers will be available at 40 Fair Electronics outlets and 46 Electra International Ltd. outlets.

The offer will run for two months from April 1 to May 31. Under this offer, customers will get up to 25 percent discount if they buy AKASH connection with Samsung's UHD or QLED TV. At the same time they will get 100% cashback on first recharge, up to Tk. 1,200. The cashback amount will be disbursed into customers AKASH account.

The agreement was signed between the four companies at The Westin Dhaka Hotel in Gulshan, Dhaka on Sunday.

Beximco Communications' Chief Financial Officer Lutfor Rahman, Head of Marketing and Business Development Muhammad Abul Khair Chowdhury, Head of Sales & Distribution Shah Mohammad Maksudul Gani, Samsung's Chief Manager of Product Planning Mohammad Julfekar Ali, Consumer Electronics and IT Biz Shahriar Bin Lutfor, Electra's Executive Director Shahid Ahmed Abdullah, and Fair Electronics' Director Operation Firoze Mohammad addressed the event.

Lutfor Rahman, Chief Financial Officer, Beximco Communications, said, "with the development of technology, there has been a lot of change in the needs of the people. Now people are not interested in viewing average quality TV. They want to view bright pictures, clear sound and fast performing TV. Just a modern or smart TV set does not guarantee this quality picture and sound. It also needs a modern connection. For the first time in the country, AKASH has brought that great opportunity."



  • A specialized institute that works for the holistic development of children with special educational needs through different programs
  • Include early childhood development programs (ECD), special schooling, therapeutic interventions, medical and neuro-developmental assessment, leisure time and co-curricular activities, training for the teachers, parents and integrated services

Other CSR Initiatives

... ...
  • Charity contributions through the Gono Sahajjo Songstha (GSS) for the educational sector for the unprivileged
  • Free drugs during natural calamities and distribution of clothing during winter
  • As part of BEXIMCO Group’s focus on society development, Fazlur Rahman Foundation has established a project called "FRF Diagnostic Centre". The project provides health screening services for Beximco Pharmaceuticals and Beximco Antibiotics Industries employees.
  • Sponsoring events and national sport stars and teams
  • Official sponsor of the Bangladesh National Cricket team for the ICC Cricket World Cup 2011
  • Official sponsor of the FIFA friendly match between Argentina and Nigeria held in September, 2011