March 10, 2024
Introduction
YELLOW has marked itself as a market leader in the dynamic world of Bangladeshi fashion industry. Starting its journey in 2004, YELLOW began its operations as the retail division of the reputed group of companies BEXIMCO, founded by the two brothers A S F Rahman and Salman F Rahman. Today, YELLOW has developed into Bangladesh's most fashionable brand, ensuring international standard quality, trendy designs, and reasonable costs, representing Bangladesh in the fashion industry across the globe.
Establishment of YELLOW
YELLOW's journey began as a retail venture of BEXIMCO Textiles Ltd., the export division of BEXIMCO Group. The brand originated in 2004 with a mission to bring high-quality garments, initially produced for exports, to the domestic market. Recognizing the demand for affordable and fashionable clothing, YELLOW quickly gained popularity. Gradually, it opened multiple outlets across Bangladesh.
Top Minds behind YELLOW
YELLOW's success is attributed to the visionary leadership of BEXIMCO Textiles’ Chief Executive Officer and President, Advisor to the Board of Directors of BEXIMCO Group, and Director of Bangladesh Textile Mills Association (BTMA), Mr. Ahmed Shahryar Rahman. Under his dynamic guidance, YELLOW has flourished, continuously expanding its retail footprint, and establishing a formidable presence in the fashion industry.
How YELLOW Creates
BEXIMCO Textiles, the parent company, is the backbone of YELLOW's success. A vertically integrated and self-sufficient company, BEXIMCO Textiles manufactures everything from yarn to fabric to final garments. With in-house facilities for spinning, stitching, printing, embroidery, drying, washing, and laboratory testing, the company operates cost-efficiently, enabling YELLOW to offer garments at competitive price ranges compared to other similar brands. The dedicated Fashion Design and Product Development department ensures that YELLOW stays ahead of global trends.
BEXIMCO Textiles is also the world’s largest fully vertical service provider for textile and apparel manufacturing. It has received multiple certifications from local and international organizations, including, ISO certification, Accord and Alliance, FDA, and other notable recognitions.
YELLOW's Diverse Product Line
YELLOW boasts a diverse product line, catering to various fashion sensibilities. The brand offers various products, including casual and formal shirts, pants, denim, jackets, blazers, hoodies, sweaters, panjabis, waistcoats, fatuas, athletic wear for men, and ethnic pieces, long dresses, fashion tops, sarees, and skirts for women. YELLOW also offers children's wear, footwear, backpacks, bedsheets, cushions, blankets, table mats, and other lifestyle products.
YELLOW also provides customization services, allowing customers to order tailored shirts, complete suits, pants, and other clothing, adding a personalized touch to the fashion experience.
YELLOW Outlets
YELLOW has established its presence across Bangladesh with 19 stores strategically located in areas such as Mirpur, Gulshan, Dhanmondi, Basundhara City, Jamuna Future Park, Banani, Uttara, Mohammadpur, Moghbazar, Bailey Road, Wari, and districts like Chattogram, Sylhet, Khulna, and Narayanganj. The brand also has international outlets in Dubai, Toronto, and New York. Side by side, it has also embraced the digital age, providing a 24/7 online store accessible across Bangladesh and Canada.
Collaborations
YELLOW's commitment to delivering world-class designs extends beyond its original creations. The brand has collaborated with leading international brands, introducing the likes of Marvel, Disney, and Star Wars to its product lineup. Additionally, YELLOW has partnered with Japanese trading company ITOCHU Corporation to offer bags from its OUTDOOR PRODUCTS brand, showcasing a commitment to diverse and exciting collaborations.
Conclusion
In conclusion, YELLOW has established itself as an innovative brand that transcends traditional boundaries. From its inception, YELLOW has consistently delivered on its promise of quality, comfort, and design.
The brand's collaboration with international giants and expansion into global markets reflects its commitment to staying at the forefront of fashion. YELLOW is not just a fashion brand; it's a testament to modern designs, sustainability, and a customer-centric approach, making it a true trailblazer in the ever-evolving fashion world.
